March 7th, 2009 
y-sms Sybase, a technology leader for over 25 years, has unveiled two new SMS services. The first one will be for phone users to get turn-by-turn directions and the other one for vendors where they can insert ads or promotions at the bottom of the message blocks.
These offerings, based on the SMS platform of the company’s Sybase 365 subsidiary, has come at the right time with the wide and growing use of SMS. A report in December made by Nielsen Mobile, a division of Nielsen Company, states that there are already 116 million U.S. regular SMS users or 57% of all mobile subscribers.
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